By: Amy Lemire CSPIn the pursuit of success, the road is often fraught with challenges, setbacks, and obstacles. It's easy to be enthusiastic at the starting line, but true victory lies in the ability to persist when the journey becomes tough.
By: Amy Lemire CSPIn the world of sales and business development we live in, the word "why" is one of the most important focuses - and the mantra "start with why and begin with the end in mind" is a guiding principle for success. What it really means is "what problem am I here to solve?" for this person, business, etc. To truly connect with customers and drive meaningful change, we must recognize the existence of two worlds – the outer, dominated by products and services, and the inner, driven by the customer's pain points and motivations.