Sales Confidence Code Blog Series: Habit #3 — Sales Confidence & Resilience Under Pressure

Amy Lemire CSP

Published on: 25/10/2025

In sales and business development, confidence isn’t merely a feeling — it’s a strategic advantage. It’s the belief that you can create value, guide the customer, and win deals even when obstacles show up. Yet many professionals confuse confidence with personality. They assume you must be loud, extroverted, or naturally bold. That’s a myth.