The Top 3 Elements Missing from Traditional Sales Training-Part 3: Success Habits—The Missing Link Between Knowing and Doing

July 14, 2026•2 min read

Success Habits—The Missing Link Between Knowing and Doing

Throughout my sales career, I discovered a truth that changed everything.

Early on, I believed sales success came from learning the perfect presentation, objection-handling technique, or closing strategy. Then I entered the world of capital medical equipment sales and quickly realized something different.

Success wasn't determined by what I knew—it was determined by who I became.

I have sold everything from products to services to solutions - the common denominator is that it all required grit, resilience, confidence, and the ability to hear "no" over and over again without losing belief in myself. That's when I realized the greatest predictor of sales success wasn't another sales skill—it was my habits.

Traditional sales training teaches us what to do. Success habits determine whether we actually do it.

The Six Success Habits

Goal Setting– Great sales professionals create clear goals and execute with intention.
Trap: Working hard without a clear target.

Finding Fulfillment– Purpose fuels persistence. The best salespeople find meaning in helping customers succeed.
Trap: Measuring success only by quota or commission.

Self-Confidence– Confidence creates courageous conversations and executive presence.
Trap: Allowing rejection to define your worth.

Connection with People– Relationships are built through curiosity, empathy, and trust.
Trap: Talking more than listening.

Work Productivity– Success comes from consistently executing the highest-value activities that generate revenue.
Trap: Staying busy instead of being productive.

Self-Discipline– Discipline means doing what needs to be done, especially when you don't feel like doing it.
Trap: Letting emotions determine your actions.

The greatest gap in traditional sales training isn't knowledge.

It's execution.

Knowledge tells us what to do.

Habits determine whether we actually do it—consistently enough to achieve extraordinary results.

Master your habits, and you'll master your sales performance.

Because the greatest competitive advantage in sales isn't your product, your pricing, or your presentation.

It's becoming the best version of yourself—one habit at a time.

Amy Lemire CSP

Amy Lemire CSP DTM works with success-driven leaders and teams who want to be more, make more, and sell more with confidence, with momentum. She is the creator of “The Best Version of You: Success Habits Breakthrough” Program. For the past 10 years, she has trained thousands of sales and business professionals on standards of excellence, and mastery of the keys to success and the ‘Sales Confidence Code.’ Her focus is on how to win the inner game of self-confidence to drive peak performance results in sales, business, and speaking, through the mastery of success habits. After spending 2 decades in business-to-business and medical sales and training, Amy founded AIM Training and Consulting International. She is a certified “Habitfinder” Leadership Coach. Amy is the author of 2 books: “From Zero to Sales Hero,” and “From Zero to Speaker Hero.” Amy was recently designated as a Certified Speaking Professional, in March 2023, by the National Speakers Association, for delivering over 300 hours of training and speaking. She is also a VISTAGE-certified speaker. Amy is a Distinguished Toastmaster, the Past President of National Speakers Association, St Louis Chapter, and a Member of the National Speakers Association. She has been recognized as a Fortune 500 top sales performer and sales trainer for over 3 decades. When she is not working you may find her at local rock concert, personal development seminar, or at home with her husband Nigel and her cat Brianna.

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