Cracking the Sales Confidence Code-Habit 2 Finding Joy and Purpose, Even in Tough Times

Sales| success mindset| Habits| Business Development

October 17, 2025•2 min read

Habit #2: The Habit of Fulfillment — Finding Joy and Purpose, Even in Tough Times

(Part 2 of The Six Habits to Sell More Series)

Sales can be exhilarating — until it isn’t.
One month you’re on top of the leaderboard, and the next, you’re battling backorders, indecision, or rejection. The ups and downs of sales can drain even the best of us. But what separates high performers from burned-out ones isn’t just skill — it’s fulfillment.

Fulfillment is the fuel that keeps confidence alive when results dip.
It’s the inner knowing that what you do matters, even when the numbers aren’t showing it yet.

Fulfillment Comes from Meaning, Not Metrics

When you tie your worth to your quota, your confidence rises and falls with your results.
When you tie your worth to your purpose — the value you create for customers, teams, and yourself — you build unshakable confidence.

Ask yourself:

Who benefits when I show up at my best?
What impact do I make beyond the sale?
What am I learning about myself through this challenge?

These questions reconnect you to yourwhy— your deeper reason for doing what you do.

Finding Joy in the Journey

Adversity in sales isn’t a detour — it’s training.
Each “no” builds resilience. Each setback tests your belief system. And each comeback strengthens your confidence.
Fulfillment means celebrating progress, not perfection — and finding gratitude even in the grind.

Your Sales Confidence Challenge

This week, pause once a day and note one moment that brought you joy — a client breakthrough, a meaningful conversation, or a personal win.

The more you focus on fulfillment, the more energy, confidence, and creativity you bring to every sales interaction.

When you find joy and purpose in what you do — no matter the circumstances — success doesn’t just happen to you. It grows from you.

Next up:Habit #3 – The Habit of Self-Confidence: Rebuilding Belief in Yourself and the Value You Bring.

Amy Lemire CSP

Amy Lemire CSP DTM works with success-driven leaders and teams who want to be more, make more, and sell more with confidence, with momentum. She is the creator of “The Best Version of You: Success Habits Breakthrough” Program. For the past 10 years, she has trained thousands of sales and business professionals on standards of excellence, and mastery of the keys to success and the ‘Sales Confidence Code.’ Her focus is on how to win the inner game of self-confidence to drive peak performance results in sales, business, and speaking, through the mastery of success habits. After spending 2 decades in business-to-business and medical sales and training, Amy founded AIM Training and Consulting International. She is a certified “Habitfinder” Leadership Coach. Amy is the author of 2 books: “From Zero to Sales Hero,” and “From Zero to Speaker Hero.” Amy was recently designated as a Certified Speaking Professional, in March 2023, by the National Speakers Association, for delivering over 300 hours of training and speaking. She is also a VISTAGE-certified speaker. Amy is a Distinguished Toastmaster, the Past President of National Speakers Association, St Louis Chapter, and a Member of the National Speakers Association. She has been recognized as a Fortune 500 top sales performer and sales trainer for over 3 decades. When she is not working you may find her at local rock concert, personal development seminar, or at home with her husband Nigel and her cat Brianna.

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