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Sales Success Simplified: 10 Laws to Elevate Your Game

Sales| success mindset| Habits| Business Development
August 06, 2025•2 min read

After attending countless sales trainings, national sales meetings, conferences, workshops, seminars, and immersing myself in industry insights over the years and throughout my career, I've discovered that the most profound 'aha' moments and best practices often came from my daily grind as a frontline seller.

It's in the field where real learning and experience happens. I've come to embrace failure as a critical stepping stone to success. Failure isn't just an option; it's a necessity for becoming a top performer. Reflecting on my journey, I've summarized these experiences into what I believe are the keys to sales success. Sales success isn't just about closing deals; it's a journey, sometimes an adventure, and sometimes a comedy routine. Here are the 10 irrefutable laws to guide you on this journey:

1. Communicate with Confidence: Speak like you are self-assured, even if you are not. Self confidence becomes sales confidence. People like to. buy and partner with someone who is direct and assertive. Your confidence is contagious!

2. Activity = Results: Think of daily activity as your sales vitamins. Take them regularly, and watch your results grow strong and healthy.

3. When You Do What is Hard, It Becomes Easy: Embrace the challenge. Today's hurdles are tomorrow's stepping stones. Do not allow fear or other emotions to stop your actions.

4. When Emotions Run High, Intelligence Runs Low: Keep calm and sell on. Take the high road when it comes to tough customers, a presentation that got derailed, or a tough boss. Emotional intelligence is your secret weapon.

5. Instead of Working Harder, Understand the Keys to Working Smarter: Work smart, not just hard. Set work boundaries and be careful not to over commit. Efficiency is the name of the game.

6. Mastering Critical ‘What If’ Thinking: Be the Sherlock Holmes of sales. Anticipate, analyze, and act on every 'what if' scenario. I always have a plan A, B, an C, in each sales opportunity.

7. The Power of Persistence: Be the tortoise, not the hare. Slow and steady wins the race, especially in sales. 2mm steps each day add up to big results.

8. The Pain of Self-Discipline is Better than the Pain of Regret: Discipline is your best friend. Regret is just a lousy roommate. Adapt to systems and structure that supports you.

9. Progress vs Procrastination: Choose progress. Procrastination is the thief of time and sales. Procrastination causes undue stress and can lead to poor quality and delivery.

10. Sales is 99% Customer Service and 1% Making a Sale: Treat your customers like royalty, and they'll crown you with loyalty. Be someone that people like to do business with.

Sales success closing sales
Amy Lemire CSP DTM works with success-driven leaders and teams who want to be more, make more, and sell more with confidence, with momentum. She is the creator of “The Best Version of You: Success Habits Breakthrough” Program. For the past 10 years, she has trained thousands of sales and business professionals on standards of excellence, and mastery of the keys to success and the ‘Sales Confidence Code.’ Her focus is on how to win the inner game of self-confidence to drive peak performance results in sales, business, and speaking, through the mastery of success habits. After spending 2 decades in business-to-business and medical sales and training, Amy founded AIM Training and Consulting International. She is a certified “Habitfinder” Leadership Coach. Amy is the author of 2 books: “From Zero to Sales Hero,” and “From Zero to Speaker Hero.” Amy was recently designated as a Certified Speaking Professional, in March 2023, by the National Speakers Association, for delivering over 300 hours of training and speaking. She is also a VISTAGE-certified speaker. Amy is a Distinguished Toastmaster, the Past President of National Speakers Association, St Louis Chapter, and a Member of the National Speakers Association. She has been recognized as a Fortune 500 top sales performer and sales trainer for over 3 decades. When she is not working you may find her at local rock concert, personal development seminar, or at home with her husband Nigel and her cat Brianna.

Amy Lemire CSP

Amy Lemire CSP DTM works with success-driven leaders and teams who want to be more, make more, and sell more with confidence, with momentum. She is the creator of “The Best Version of You: Success Habits Breakthrough” Program. For the past 10 years, she has trained thousands of sales and business professionals on standards of excellence, and mastery of the keys to success and the ‘Sales Confidence Code.’ Her focus is on how to win the inner game of self-confidence to drive peak performance results in sales, business, and speaking, through the mastery of success habits. After spending 2 decades in business-to-business and medical sales and training, Amy founded AIM Training and Consulting International. She is a certified “Habitfinder” Leadership Coach. Amy is the author of 2 books: “From Zero to Sales Hero,” and “From Zero to Speaker Hero.” Amy was recently designated as a Certified Speaking Professional, in March 2023, by the National Speakers Association, for delivering over 300 hours of training and speaking. She is also a VISTAGE-certified speaker. Amy is a Distinguished Toastmaster, the Past President of National Speakers Association, St Louis Chapter, and a Member of the National Speakers Association. She has been recognized as a Fortune 500 top sales performer and sales trainer for over 3 decades. When she is not working you may find her at local rock concert, personal development seminar, or at home with her husband Nigel and her cat Brianna.

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